Google+ is a great internet marketing tool that is geared towards businesses to increase their customer base. Google+ not only allows you to create your Google+ page, but a business page as well. All your information is connected together for more exposure on the internet. Utilizing Google+ will bring customers to your page when they are using Googles search engine, which is one of the largest in the world.
Google + and Online Homewares
When it comes to the home décor industry, Google + is particularly good for a number of reasons. First, just merely having a Google + page and linking it to your store can help you improve your rankings. Second, the Google + page itself can rank, effectively giving you a second channel for customers to find you. Third, home décor and interior design is an extremely visual niche area. Google + allows for a great deal of space for images and videos to you to display new products, interior design techniques, ‘how too’ videos etc. For example, if your online homewares store has just realised a new collection of pillows that you can’t wait to get front of your customers, take a few moments to photograph them, add them to your Google + page and send them out to all your adoring fans.
Guidelines & Benefits
Google+ Business Page
Your business page on Google+ is your hub within Googles network and connects all your business entities that are online together. So if you have multiple homewares stores, for example, a store for wall clocks, one selling cushions and another that sells coffee tables, this is the place to link them all together
- Profile Badge makes it easier for customers to find you on Google+
- Page Badge helps you consolidate your website and your Google+ pages
- Community Badge assists potential customers in finding your community and participating together
Places for Business
When using this enhancement your customers can view your location(s) on maps and hours of operation. This allows your customers to find your store and it will show up as a pin on Google Maps. It’s perhaps even better than Facebook for business.
The +1 Button
This button will allow you to monitor the traffic on your website’s pages and increase your search availabilities. Visitors can also recommend content that they find interesting on your site. You might have a tribe of interior designers who all find the same articles interesting, this is a great place for sharing home décor articles, photos and videos.
Social extensions allow for recommendations and endorsements form users. Utilizing the social extensions will increase your click through rate by 5-10%.
This allows you to find people and businesses matching your industry or that may have interest in your product or service. You can also use hashtags to find potential customers as well. Use hashtags for product names such as pillows, clocks and coffee tables, this will help interested people find your products.
Post your deals, announcements, or any attention getting information. Each post will appear on all your followers’ streams and allows your instant interaction with them. Link your post to your blog in one easy step in your Google+ page.
With the convenient content control with Google+ you have the option of updating or changing your post at any time. This process is very quick and easy to do without any deleting necessary. You can add titles to your postings with keywords for more searchable results. So if you a launching a new line of homewares, you can post photos of each new item and use hashtags to help your potential customers find them.
Connect using Hangouts
Hangouts allow live events and will also automatically save a recording for YouTube for later review. This is a great tool for demonstrations or interviews. The Hangout connection allows interaction instantly with your followers to answer questions or just have discussions. This is amazing tool for launching a new product or service. Create a monthly Question and Answer segment live. With Google+ Hangouts you can be very creative and entertaining for your audience.
Build your reputation as being very knowledgeable in your industry by adding your author tag to your posts. This helps customers feel comfortable knowing that you are experienced and know the product or service.
You will agree that it makes so much sense to partner your online home décor store with Goggle+. With Google having the world’s largest search engine puts your business in the forefront. Google+ allows you the growth potential and market strategy required in the business world today.
Follow the Leaders
Here are some well-known companies in the homewares niche that utilize Google+ for part of their business marketing:
• Target uses Google + to promote their ‘Home’ section
• Home and Garden have an excellent Google + page with creative ideas
With Google+ having over 500 million users allows ecommerce sites to grab a portion of the market for their product or service. You can keep your current customers more informed while expanding your customer’s base. One of the keys to marketing is exposure and with Google+ being directly connected to Google there could no better availability to the majority of internet users in the world.